Haunted Houses And Marketing For Real Estate Listings
Haunted Houses And Marketing For Real Estate Listings
As you can imagine, when you have a job where you constantly comb through listings, you can come across some quirky things from time to time. Oddly, the issue of "ghosts" and "haunted houses" actually comes up in real estate listings if you would believe it. In honor of Halloween, we thought you'd get a kick out of these actual real estate listings for homes that are on the market or have recently sold.
This 1882 Victorian home was listed in Joliet, Illinois and sold in less than a week, despite it's somewhat dark history. The listing agent was shocked that the stories of Civil War soldier sightings within the home were actually a draw, and she had over 70 showings in a week. Some reported that they would love to open a "haunted" bed and breakfast!
Excerpted below is another example of an actual for-sale-by-owner listing description in Pennsylvania; talk about being up front with the buyers:
"Built in 1901, this Victorian home in the Hollywood section of Dunmore features 1850 sf of living space with an additional 1350 sf of partially finished space. Original hardwood floors throughout entire home. 4 bedrooms, 2.5 bathrooms. Off-street parking. Freshly painted. New moulding throughout entire first floor. Slightly haunted. Nothing serious, though. e.g. The sounds of phantom footsteps. A strange knocking sound followed by a very quiet (hardly noticeable, even) scream at 3:13am, maybe once a week. Twice a week, tops. And the occasional ghastly visage lurking behind you in the bathroom mirror. Even still, this occurs very rarely and only in the second floor bathroom."
This lovely beachfront Coronado, California house was recently listed for sale for 14.5 million dollars. The home is only steps from the world famous Hotel del Coronado, overlooking one of the most beautiful beaches in the world. The estate was built for John Spreckels, a sugar magnate and former owner of the Hotel Del Coronado. The nearby hotel is infamous for its ghostly stories. In the comments section of the listing, the agent writes: The tragic deaths and the plans for renovation are the perfect recipe for paranormal activity. This of course will be up to the potential buyer to decide.
Of course, with as many haunted houses you see, rest assured that there are just as many that aren't haunted. Thank goodness that this listing agent thought to include this essential information in their signage out front:
Luckily, these listings are located out of state. We haven't run into anything like this in the Bothell, Woodinville, Kirkland, Redmond, Kenmore, Snohomish or Lake Forest Park areas, thank goodness. Joking aside, this exercise does highlight an important issue when it comes to real estate listings - marketing. How your home is portrayed can either hinder or help your chances of selling fast and for top dollar. Here at Team Troy, our 15+ years of experience has shown us what kind of photographs sell, what kind of staging sells, what kind of landscaping sells, what kind of descriptive keywords sells, what kind of price point sells, and what kind of home improvements sell (here's a hint: it's probably a good idea to leave the ghosts out of it).
Learn more about our approach to marketing, and ask us about our complementary services for sellers. Learn more about the Team Troy difference:
Don't be afraid to call us here at Team Troy anytime: 206-745-3457, and don't forget, we're local here in Bothell as well.
Author:Troy Anderson Phone: 206-940-2834 Dated: October 16th 2014 Views: 820 About Troy: ~Married with 2 children
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TEAM TROY, we are a bunch of fanatics that happen to be really good in the Seattle real estate business. Sure we could exploit systems, alter perceptions, and make more money for the sake of having more, but that’s boring – everyone does that. We’ve come to realize that work should be about increasing our standard of giving, not our standard of living. What keeps us going is our daily fear of dropping dead while doing something useless. We continually aim to be better agents, better neighbors, better partners, better parents, and better people with the singular goal of making folks like you better off than you were before you met us.
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Frequently, when talking about any new real estate market, you go in b
"I've known Troy for over 10 years now. He's helped us purchase two homes and sell one. We trust his judgement and feel he is in-tune with the market and the swift changes that can occur. My wife and I were blown away by his willingness to go above and beyond in all aspects of the sale. We recently recommended him to a neighbor and received similar feedback. Bottom line... We were very impressed with Troy. He made our buying and selling experience smooth and even fun. We recommend him to anyone we know who is buying or selling a home."